...
the same goes for your BRAND.
If you can’t drum up a DREAMY vision for your life, you aren’t
prioritizing your
desires enough.
here's the thing
do the damn thing
+ make brand magic
Join The Waitlist
Pack your bags, set your phone to Airplane mode, and get ready for a soulful trip to peeling back the layers of your one-of-a-kind brand. You’re about to find out what it feels like to inspire yourself by revealing the swoon-worthy pieces and sellable stories that your brand is inherently made of.
Because you deserve a business that fits the vision you hold for your life. A business made to evolve and connect. A business that fulfills you. And it all starts here, with A Damn Good Brand.
is knowing your brand on an intimate level.
from the clarity, confidence, and consistency you’re craving in your business
the only thing holding you back
The Dreamer's guide to deep brand clarity and a business built to evolve.
01.06.21
Brand
A Damn Good
Paralyzed by overwhelm when it comes to making decisions for your business (because you don’t know what the right decisions are).
Tinkering with the things you think good brands are made of. You’ve mood boarded with abandon. You may even have your logo, color palette, and font pairings, but you’ve realized that these things don't lead to clarity or clients.
Spending way too much time perfecting your Instagram feed and you’re still not satisfied or sure of the direction you’re taking it. While we’re on the topic of perfectionism… it’s your favorite form of procrastination. And you know it’s holding you back.
CONFUSED about what really truly sets you apart and how to show up for your people — not to mention the confusion about what to offer them.
Lacking true confidence in your strengths and questioning if you even have what it takes to build a business that supports the life you see for yourself.
The problem is, you’re still here…
Waiting (and waiting) for that moment. The one when the haziness and overwhelm you feel around your business dissipates and clarity finally arrives.
We See you.
Spending too much time in this space of confusion and indecision only wears on your confidence and keeps you from the business of your dreams. We’ve been there. The only way forward is action, sister.
Take a breath. Commit. And let us show you just how unique your brand really is and how wildly capable you really are.
...know exactly what you want and where you’re going? So you can wake up each day with a strategic plan that inspires you.
...attract more of your people — ideal clients who know you’re the one for them — simply by being more you?
...not dread content-planning day. Because you know what you want to say, how to connect with your people, and you’re excited to share your expertise.
...know your audience so well that creating and selling your products and services is as easy as it it fun?
...actually be energized by a long day because you’ve found flow in your work and your life?
...be so confident about what you do and who it’s for, that you never find yourself stumbling when people (especially your people) ask, “So what do you do?”
...lean into your natural strengths and strategically use them as your brand advantages?
What would it feel like to...
What if you could stop looking outside yourself entirely to build the business of your dreams?
- Kayla L.
Without it, I would still be scrambling and waiting on perfection, and for ideas to just smack me in the face, rather than digging deep and finding the answers myself.”
This course was a MONUMENTAL + NECESSARY investment of time and energy for the foundation and future of
my business.
"
Booked out her signature coaching program.
Kayla L.
@kaylaledooux
It all comes down to standing out more by following the crowd less — and showing up as exactly who you are. We’ll show you how.
Success happens when you allow your personal brand magic to shine through and step confidently onto the path of strategic action.
Success doesn't come from having the perfect brand.
We’ve spent our careers building strategic brands across a variety of industries and eventually met in the editorial space. Together, we built two women’s health and wellness brands from scratch and became enamored by what human-centric (people-focused) brand strategy and smart content can do for growing a business...and fast.
As amazing as the magazine world was, it wasn’t the forever path for us. As freedom-driven creatives who have never been interested in the status quo (work or life), we launched our creative studio and dream business, Re: Brand HQ in 2018. Since then, we’ve been helping womxn launch and grow their businesses through deep work, strong storytelling, and smart, focused, values-driven brand strategy — and we’ve never looked back.
This course (that we like to think of as a mindset-meets-branding retreat) is the step-by-step process we take all of our clients through and is the culmination of our years of experience and training in designing strong brands and businesses built to evolve. What we charge tens of thousands of dollars for, we’ve made available in this course — and we’ve held nothing back. Because our business is like yours. It’s built on the values we hold so deeply. For us, it’s about offering creative womxn like you the toolkit to achieve your dreams, build a business that fulfills you, and ensure that you really believe you deserve it all.
Because you do.
We’re Alyssa and Ashley, a professionally-trained designer + life coach duo, brand and story strategists, and the co-creators of A Damn Good Brand.
Hey There
Who We Are
...
A Damn Good Brand is your guide to creating a foundation so strong it will serve as both the catalyst and the north star for your business for years to come — regardless of its guaranteed evolution.
Your brand is worth more than your business. Who you are, how you connect, and the impact you create will ALWAYS be more valuable than the transactions that happen as a result.
here's the thing
DREAMS
are our realities
in waiting.
We’re here to tell you that brand work is personal work and only you can breathe authentic, emotive life into your one-of-a-kind brand.
Which is why we empower you to be both CEO and Brand Strategist.
When you step into the role of Brand Strategist for your business, you’re no longer guessing. Instead, you’re making intentional decisions that highlight your innate strengths and move your business forward — strategically; confidently.
The dream life and business you’re building in support of it ARE possible.
This is about you, your vision and your values.
Taking responsibility for your life, your business, and the growth you so desire in both is an act of self-trust. One that we know, from experience, sets the tone for everything that follows.
But you don’t have to do it alone!
For you, it’s about creating lasting impact and designing an inspired life. You’re ready to commit to the process, deep work, and (expanded) mindset required to see your big ideas through.
COMMITTED
004
Decisions. Direction. Analysis paralysis. You’re ready for the ease and flow everyone else seems to have found.
Unsure
003
It’s a cycle of one step forward and two steps back when it comes to clarity and action taking for your business.
Unclear
002
The ideas are there. You can feel it in your bones that your business is on the verge and you’re ready to make moves — the right moves that lead to growth.
cREATIVE
001
does this sound like you?
This isn’t a one-and-done kind of course. We are here for your evolution and your growth — personally and in your business. While we encourage you to move through the course expeditiously, we understand that sometimes you just need some extra time. You’ll have access to all course materials and the ADGB slack community for life. Come back when you need a refresher or a mindset boost. We’ll be here for you.
Forever
Access
Accountability and encouragement.
Expert eyes on every element of your brand.
No question left behind.
Imagine an open-air coffee shop where everyone sits at the community table and the inspiration is palpable. That’s the vibe you’ll find in the private ADGB slack workspace. Because we know how nuanced every brand and every individual’s needs are, we commit to answering all of your questions and love popping in with surprise trainings and live Q+As. In addition to our insights and advice, you’ll have access to all past and current ADGB students (creative badasses) for feedback and support.
Private Slack
Community
Week by week we’ll teach you our processes for finding deep clarity on your brand, its values and differentiators, and how to share your message both artfully and intentionally — so that you’re not just creating, but strategizing. You’ll be asked to take purposeful action with each lesson by completing supplemental worksheets that lead you through the same brand foundation framework we lead all of our clients through — and then some. By the final week’s lessons, you will have built a full Brand Book that will serve as a go-to resource for creating ANYTHING in your business as it evolves.
Weekly
Workbook
What's Included
Join The Waitlist
The dreamer’s guide to deep BRAND CLARITY and a business built to evolve.
A Damn
Good Brand
Week six highlights content as the strategic connector that allows you to create value, build authority, and sell to your people — with confidence and impact. In the final week’s lessons, you’ll learn how to...
...apply high-level editorial concepts to your brand and use the tools Editors-In-Chief use to build audiences through artful storytelling and series creation.
...follow our proven system to creating a one-of-a-kind content strategy by tapping into your unique brand intersection (you’ll come to know exactly what this is)!
...highlight your uniquely sellable story to create compelling content with ease and consistency. Long gone are your days of not knowing how to strategize your authority.
Create a cross-platform content plan
rooted in editorial strategy.
Your Brand, A Magazine
Six
Week
In week five you’ll begin to mesh the visual elements of your brand with the deeper foundational work that highlights your unique brand advantages. This week’s lessons will teach you to...
...flex your creative muscles intentionally and decisively. We walk you through the basics of good design so you can step confidently into the role of CEO and Brand Strategist.
...set the mood and visual direction for your brand in a way that aligns with your deeper values so that your visuals serve as a direct way to connect your message to your people.
...evaluate why you like what you like visually and how to reverse engineer your visual identity across every piece of your brand. We share our best tips, tricks, and tools so that your creative work is as efficient as it is strategic.
Bringing your brand to life through design
and photography.
Your Brand is a whole damn mood (board)
Five
Week
In week four we’re going to walk you through the process of offering your services artfully and strategically. In this week’s lessons, you will learn...
...how to design a signature offer around your services by highlighting your unique strengths and putting the real insights you have about your people to strategic use.
...pricing psychology and proven strategies that will allow you to confidently charge more for your offers.
...our tactics and approach to creatively naming your offers in a way that catches your audiences’ attention and gets them excited to buy.
Clarify your offering and tap into your brand’s limitless potential for creating purposeful profit.
Making an offer
Four
Week
By week three you’ll be looking to your own brand for answers (and finding them)! In the lessons to follow, you’ll learn...
...why the traditional client avatar exercises don’t work and what to do instead. It’s time you know exactly who your people are and exactly what they look to you for so you can align your business to your people.
...how to identify your unique brand filters that inherently establish your niche (without forcing you into a dark niche corner) and make creating content easy and impactful.
...how to articulate what you do, who it’s for, and how it’s wildly different. These won’t just be words you’re reciting; you’ll establish a belief in yourself and your ability to create the impact and life you dream of.
Build a baseline brand foundation you can
confidently put out into the world.
Not your boss' mvp
Three
Week
By week two we’ll be sorting through the important decisions that have kept you stuck in the past. In this week’s lessons we’ll show you how to...
...nail down the ever-elusive niche and feel more confident than ever in your expertise.
...humanize your brand in a way that no one else can. So that you can connect authentically and attract only the clients you want to work with.
...identify your inherent differentiators woven within your personal brand story and use them to craft stand-out messaging.
Define your creative brand & discover
your brand magic.
Passions + Personality
Two
Week
We’re diving in...and we’re going deep. Week one will show you how to...
...banish overwhelm once and for all. Clarity from the start? Yes. Hallelujah.
...ignore what everyone else is doing and stay focused on your unique strengths. This isn’t fluffy encouragement. These are mindset shifts you'll use to stay confidently in your own lane.
...prioritize the life and lifestyle you want to create for yourself and define the goals that align. There are myriad ways to build a successful business. You only need the right way to build your business.
Get crystal clarity on your deepest motivations and
learn how to set the right goals and stick to them.
Your Success Story
One
Week
$600 Value FREE
Deep work brings deep clarity. We also know how taxing it can be! That’s why we created a specific bonus encouraging you to take a break, celebrate your progress, reset, and reclaim. The Mindset Moment Work Week is available any time you need it. Whether you’re feeling overwhelmed, stuck in the planning (or the work), or you just need a little confidence boost, we’ve got an audio recording to meet you there and lead you to the other side. We’re giving you ready-to-use bullet journal pages with our favorite tools for productivity, self-care, and self check-ins. We’re not only interested in helping you survive the building of your dream brand; we want to ensure you thrive and feel supported every step of the way.
Mindset Moment Work Week
$100 Value FREE
Systems, admin, organization...oh my. We’ve worked with enough creatives to know that these aren’t usually the first things you want to check off your to-do list. But we’ve made it easy on you with our Essential Online Presence Toolkit bonus! We’ll walk you through the basics of getting online, getting organized, and putting on your CEO hat so that you’re set up for success from the start.
Essential Online Presence Toolkit
Bonuses
Join The Waitlist
$497 Value FREE
This launch, and this launch only, you’re getting our brand new modular website template...for FREE. Our template, built on Showit (a designer’s playground) includes over 200 modules that you can mix and match to create YOUR dream website. This is not a one-size-fits-all template. The beauty of the modular design is that you get to customize your site to fit every single element of your brand.
You’ll be set up for success with video trainings that walk you through the process of structuring your custom website. The hard work is done for you. Now you get to play! Put those skills you learned in Week 4 of the course to brilliant use and walk away with a new website and a damn good brand that supports it.
A Damn Good website template
For A LImited Time Only...
Free
Gift
Listen to past ADGB student (and queen) Abbie tell you what these 6 weeks can do for you.
It's about finding the magic that's already there and stepping into it, powerfully.
IT’S NOT ABOUT PERFECTION
Landed her first
retail partner.
Abbie H.
@cityfoxvintage
your
breakthrough
is coming
Join The Waitlist
What would it look like for the mosaic that is your brand to be a reflection of who you are? The art and science of brand strategy comes down to standing out. Video by video, exercise by exercise we’ll show you how.
Success is on the other side of giving yourself permission to receive it.
Are you ready?
...
or your money back.
We’re so confident this will work for you,
we’re giving you 14 DAYS to see for yourself
One More thing
...the step-by-step processes to take you from stuck, confused, and overwhelmed to that place of sweet, sweet clarity — about what you do, how you do it differently, and how to share it all with confidence.
...motivation and mindset strategies every step of the way so that you can take your place in the role of both CEO and Brand Strategist. Leadership looks good on you.
...everything you need to put your new-found knowledge into action for your business’ evolution.
...a new website to be customized to your brand’s strengths and focus, bonus modules to elevate your progress, and expert guidance and answer to your questions at every exciting turn.
We've taken care of everything else...
The only thing you need to do is show up as yourself and commit to the work.
Is there a guarantee?
How long do I have access to the course?
Is the website bonus really free? Is it really that customizable?
What if I need individual help? Is this course still worth it?
What if I only have an idea or am just getting started?
Will ADGB will work for my niche?
What happens after I purchase?
Are there payment plans?
When will ADGB be available for purchase again?
< BACK TO FAQ'S
We’re genuinely unsure. Because we want to be as available as possible for the students joining this class, our attention will move to supporting the group. It will be back! We just don’t know when (but the template will not be included in the price after this launch).
When will ADGB be available for purchase again?
< BACK TO FAQ'S
Yes! We love a payment plan. You can get started with ADGB today for $327 by choosing the 3-payments option.
Are there payment plans?
< BACK TO FAQ'S
You’ll be given instant, forever access to all things A Damn Good Brand: the entire course, workbooks, bonuses...the whole kit and kaboodle. You’ll be able to get started right away (or whenever you’re ready)!
What happens after I purchase?
< BACK TO FAQ'S
For sure. Whether you’re selling scrunchies out of a boutique, slinging brunette-to-blonde dreams, or teaching yoga as a side hustle, doing the foundational work for your brand will absolutely help you to find more clairity, show up more confidently, and ultimately make more impact. How impact is defined (dollars/community/connection) is up to you.
Will ADGB will work for my niche?
< BACK TO FAQ'S
That’s great! There’s no better time to clarify the depths of your brand and your vision than at the start of your entrepreneurial path. By taking advantage of this launch you’ll get access to the bonuses and the website template — the créme de la créme of launch packages.
Consider yourself set!
What if I only have an idea or am just getting started?
< BACK TO FAQ'S
Absolutely. You’ll have access to Alyssa and Ashley and the other ADGB students, past and present, in the private Slack community. They are committed to supporting you through the process of building your one-of-a-kind brand.
What if I need individual help? Is this course still worth it?
< BACK TO FAQ'S
Yes and yes! We were so excited to add this resource to our product line that we thought, “why not give it to our ADGB’ers?” So this launch only, you get the fully customizable template that we plan to charge $497 for... for free.
Is the website bonus really free? Is it really that customizable?
< BACK TO FAQ'S
For as long as it exists, you’ll have access. As we make updates and improvements, you’ll get access to those too! Though it would be years away, should we choose to expire the course, you’ll be given at least 6 months notice. (There are no plans for this to happen.)
How long do I have access to the course?
< BACK TO FAQ'S
Yes! We know how scary it can be taking big risks in your business. We’ve been there many times. That’s why we’ve held nothing back with the lessons and strategies taught in the course. We’re so confident that these exercises will transform your brand that we’re offering a 14-day money back guarantee. If you don’t find the content helpful, we’ll gladly refund you. We only ask that you show you’ve put in the work.
What They're Saying...